Most people associate affiliate marketing with blogs, YouTube, and social media. Email affiliate marketing, on the other hand, is a frequently ignored marketing strategy that receives significantly less attention yet is no less useful.
Email may be one of the oldest modes of digital communication, but it still reigns dominance in terms of usage.
Any other communication methods with your audience and customers like social media, YouTube, live-chat so on.
But email is the king of any other marketing channel with a user base of over 4 billion people.
In fact, if you spend a single dollar on email marketing! It returns an ROI of $38 on average.
What is Affiliate Email Marketing?
Email marketing is the digital marketing strategy of connecting with prospects and consumers via email.
Affiliate email marketing is not the same as traditional email marketing, in which the purpose of promotional email campaigns is to sell.
Actually, it is a process of sending promotional messages including email newsletters, promotional campaigns, and event announcements to generate sales or leads.
The fact that you have direct access to your audience is the most important factor that makes email marketing more effective than SEO and social media.
Is Email Marketing Beneficial to Affiliates?
Social media is a popular platform in the digital world. Despite the rise of social media and SEO marketing, email is still one of the most efficient ways to reach out to your target audience.
In reality, 99 percent of customers check their email every day, and 50% of those polled in a survey of US consumer habits said they check their inboxes more than 10 times each day.
That’s a lot of chances to make a sale via email.
The #1 mater that emails marketing is more effective than any other method is that you have a direct line to your audience or customer.
Email marketing influences its audience to make purchasing decisions.
A promotional Email has higher engagement rates than FaceBook
Another important thing! People want to get marketing messages via email rather than social media. People don’t love to go to see ads on social media.
The report shows that 45% of consumers’ social media ads are annoying.
On other hand, People don’t mind receiving commercial emails in their inboxes. Because they expect such kinds of emails.
Email Covert WELL than Facebook and Twitter
source: backlinko
What is the Process of Email Affiliate Marketing?
One of the most effective strategies is email marketing.
It is a process of promoting affiliate products through email. Rather than attempting to convert your visitor directly to your website, you guide them through an email funnel that eventually leads to an affiliate product sale.
In its most basic form, a great email marketing strategy needs three fundamental components:
1. Create an Email List:
Building your email list is the first step in every email marketing strategy. For successful email campaigns, you need an active email list, of those who are interested in your specific object.
How to build your email list:
Set an email sign-up form on your website! And bring them through an announcement or newsletter.
For example like this:
Create a Squeeze Page
Another way to email collecting is to create a squeeze page. A squeeze page designed to convert your visitors into email subscribers.
As an example of a squeeze page:
source:backlinko
The squeeze page doesn’t have many options. It’s only focused on signing up ultimate target collection emails.
2. Set an Auto-responder or Email service provider.
To send bulk emails automatically, you have to need to set up Auto-responder software or email service provider [ESP].
This software helps to manage your email list design and execute automated email marketing campaigns.
Using an ESP enables you to automate activities that are prompted by the behaviors of your target audience. This allows you to customize each connection with customers, which increases engagement and conversion rates.
You may use top recommended email service providers [ESP] like…
- Sendinblue
- Constant Contact
- GetResponse
- ConvertKit
- MailChimp
- MailerLite
3. Clearly Defined Objectives
Define clearly your objects, why do you utilize email campaigns?
There are several goals of email marketing, like
- Generate leads
- Customers engagement
- Boost brand awareness
- Get sales
To run a successful email marketing campaign, your email list, ESP, and goals must all be in sync. After that, you may go to work.
The first step is to divide your email list into segments based on subscriber demographics or behaviors.
Create an email or series of emails to persuade customers to take action (your goal).
Finally, utilize your ESP to send emails and automatically monitor the campaign.
Setup an Email Funnel
Effective email affiliate marketing is simply promoting affiliate products or services to the visitors through an email funnel that ultimately leads to an affiliate product.
How to Do Email Affiliate Marketing:
Once you’ve found some products for a successful affiliate email marketing campaign, now it’s time to execute your strategy properly.
Here I mention some tips to help things to do your work smoothly.
Segment your email list
Segmentation is an important thing for email marketing. You should split your email list into different segments based on users’ interests, location, behaviors, or any sort of criteria.
You may have to limit your efforts to a specific portion of your email list.
Segmenting your list will let you focus on each audience and offer the right content to the right buyer at the right time, which will enhance your opt-ins, open rates, and conversion rates.
Use Triggers in Your Website
Website triggers are lines of code that execute activities on a website when particular circumstances are satisfied. For example, if someone visits your website three times in a row, you may send an automated email with a coupon or product offer.
This method is also applicable to affiliate email marketing. You can trigger emails (or segment your list) depending on their browsing activity if you have a mechanism to connect your previously registered site visitors to their emails.
Trigger emails are intended to give assistance and grooming to your consumers in order for them to fully benefit from the product. They are also used to communicate updated key information, and contact information, and to encourage positive conduct.
Personalize emails and build up a relationship
Emails with customized subject lines are 26 percent more likely to be opened. This is emphasized even more in affiliate email marketing, which is concerned with establishing trust between you and your customers.
Sending customized emails will cause your list to view you as a partner rather than a seller.
It assists you in forming a longer relationship with your audience.
Email content should be optimized.
The effectiveness of your affiliate email marketing strategy is determined by how well you demonstrate to your target audience that you are a professional.
Use your emails to establish yourself as an expert in your field.
People will take your suggestions more seriously if they feel you have a thorough understanding of the product.
Make your emails intriguing, tell stories, and give an impression that will easily entice readers to buy what you’re offering.
A/B Test
A/B testing allows you to produce two alternative emails and see which one receives the best reaction from your target demographic.
Affiliate email marketing is significantly more successful when programs are watched and altered based on the best outcomes.
How should look like an Email Template:
A few keys things are most required to make a good email template.
Intriguing Subject Line
The subject line is very important! You should use such a type of subject line that will make someone curious about what’s said in your message.
For example: How I make $928 with only 5 Answers in Quora
Bold Opening
Valuable Content
One CTA
Straightforward Subject Line
The Offer
The Details
The CTA
The PS
Conclusion
Email marketing encompasses a wide range of activities.
And the only way you’ll be able to perfect it as an affiliate is via practice. So, I recommend you get started! Also, always take a hard look at your data (open rates, CTR) because this may sometimes be a strong indicator of what has to be improved.
I hope this article has helped you create better affiliate emails; if so, please leave a comment and/or share the page.
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