Blogging means not only publishing quality content but its maintenance is a big part. You have to know clearly how to promote your blog and market your blog for its consistently achieving maximum exposure. There are a lot of steps to maintaining a blog. In this article, you will learn some actionable techniques to promote your blog.
More targeted traffic more money. In order to earn handsome money from blogging, you must need to know how to drive traffic to your blog. If you have the ability to drive traffic, the money will follow.
Driving traffic is the key factor to promoting your blog, ultimately money will follow.
There are lots of ways to promote a blog. Here I mention some effective and actionable techniques to promote your blog.
How to promote your blog in the proper way:
Here I mention some actionable techniques that are most proven for successful blog promotion.
First, check the foundation of your blog before starting the blog promotion.
There have some basic foundations of your blog before you start action of blog promotion:
1st Foundation is Hosting:
You should be selecting a reliable web host that is able to handle increased traffic. If you choose a poor shared web host then you’ll suffer thereafter. So, first, you think about how much traffic you are expecting after blog promotion, and your hosting is able to match that.
I prefer some of the good hostings are:
You can choose any one of them.
2nd Foundation is to Pick a good WordPress theme:
Perfection of design is the most important to ensure that your visitors will love your blog. In fact, they will like to read your articles and remember your blog.
There have huge Free and Premium WordPress themes. But I recommend you, select a shiny, SEO-friendly, and lightweight responsive premium theme.
- Astra Pro theme
- GeneratePress theme
- Genesis theme
- Ocean WP theme
- Newspaper theme
3rd Foundation is: Set up Analytics tools:
Setup analytics tools are the most essential for any blog. You should be measuring your existing traffic and understand how people are interacting with your website. And also you should know which content is most popular and which promotional method is most effective in driving traffic.
Google Analytics is the best analytic free tool; using it you can observe traffic at every level.
Once when you are done, now it’s time to apply various methods of promoting a blog.
1. SEO- Search Engine Optimization
SEO is the process expected direct control of yours that use you can get more organic traffic from search engines(such as Google).
According to recent studies, above 50% of traffic comes from organic search. So, how important it is to make optimize your blog for search engines.
There are two aspects of work that you should be done attentively:
- On-Site SEO (Technical SEO)
- On-Page SEO (Keyword Optimization)
Actually, On-Site SEO is the process of submitting a blog to Google Search Engine and another popular Bing Search Engine.
If you use WordPress, here is what you need to do:
- Create a sitemap of your blog
- Submit and verify the sitemap to Google search console and Bing Webmaster tools.
When your WordPress blog connects with the Google search engine then Google indexes any blog post that you already published.
On Page SEO:
On-Page SEO is the most important part of Search engine ranking. On-Page SEO is a process that is used to optimize web pages and posts by specific keywords in order to improve rank higher and get more relevant traffic.
On-Page SEO common practices include optimizing title tags, content, internal links, and URLs.
3 keynote how this works:
- You must do keyword research before start writing.
- You optimize your content for a specific selected keyword
- You must try to make the content high quality
Here you can learn details about how to write SEO friendly content and about On-Page SEO
2. Content Syndication:
One of the most effective and smartest ways for blog promotion is using content syndication.
What is content syndication?
Just you re-share your existing blog posts on various platforms like Quora space, LinkedIn, Medium.com to drive high-quality traffic.
Just copy and paste your own blog content on this site. Don’t worry about content duplication then you can take advantage of the canonical tag.
It is allowed the SEO technique to reuse your own content on multiple websites without diluting the value of the existing one.
Amazingly you can drive significant traffic using this content syndication method.
You can expect a better ROI because there are qualities of the audience on these platforms.
I highly recommend five platforms for content syndication in 2021:
- Quora Space
Just invest a few minutes every week for content syndication.
3. Social Bookmarking Sites:
One of the best but easiest link-building and blog promotion strategies are social bookmarking.
What is social bookmarking?
Social bookmarking websites are those places where Internet users share their web pages, articles, blog posts, images, and videos.
Posting your blog content on one or more of these websites has a number of advantages. This actionable technique increases your brand recognition.
Everyone knows about Facebook. Facebook is the largest and most popular social networking website.
First, you have to need to create and well optimize a Facebook Fan Page and Facebook group for your blog. But just creating a well-optimized Fan Page or Group Page is not enough. You should effort to work on promoting your Fan Page to get more users and more visibility on Facebook. A Fan Page is not only a Fan Page, it works like your Fan Websites on Facebook. You can properly utilize it to redirect users to your blog site.
You should connect your Facebook page with your Facebook group page.
Then you can join your niche relevant groups to share your opinion and content. Try to make a good relationship with them. You should invest some time constantly in audience engagement and set up a community around your niche Fan page and group page.
Facebook is a 900+ million active user’s social networking site, so it is one of the easiest ways to promote your blog.
Are you using Twitter for marketing or driving traffic? Now a day most bloggers know the importance of Twitter. If you use Twitter only for personal purposes and not for marketing, you’re losing a lot of potential for driving traffic to your blog.
Twitter is the most useful platform for driving high-quality traffic because it is a link-based service and lots of people love to tweet regularly. So why lose this opportunity, start promoting your blog on Twitter.
Do you know? Over 313+ million active monthly Twitter users are available there.
If you have a personal account on Twitter for personal use, I suggest you create a separate profile specifically mention for your blog’s domain. This will be assisted for branding and will be an alternate way to subscribe to your blog by your readers.
How to tweet and share your post automatically?
Few WordPress plugins, are simple to use for sharing your blog posts on Twitter, Facebook, LinkedIn, Tumblr, and more social networking sites.
This plugin has a free and also a pro version. The Pro version lets you automatically post and tweet on multiple social networking sites.
I like these automation tools Hootsuite and SocialOomph which help you schedule the tweet.
6. Guest Posting:
The guest post or the publication on similar niche blogs article as a guest author. It will not only send you traffic but also help you drive targeted traffic to gain authority and build SEO backlinks.
It is a great strategy to publish an article of yours, written as a guest author, on a third-party blog. Also, in the same way, it is about asking other authors to collaborate to publish their articles on your blog.
Or vice versa: publication on your blog an article which was written by another author whom you have invited to collaborate.
A guest posting is a great content marketing and Off-Page SEO strategy that helps raise the authority of your brand and improve your reputation
A guest post, also known as guest posting or guest blogging, is one of the most effective and powerful content marketing techniques; powerful to enhance the authority of a brand.
Guest posting is a collaboration between blogs, a Win-Win, or Win-Win strategy, which means it works and both parties (blog and guest author) benefit, and that’s what I like the most!
There are many benefits that writing or receiving guest posts brings you and, therefore, today I am going to tell you how to improve your Web positioning through this fantastic, and still quite unknown, online marketing technique.
Because although you already imagine how to make a guest post, you have to know very well some tips and tricks to apply it in the correct way and get all the possible performance for your interests.
Benefits of Guest Posting:
- Branding and authority
- Expand your client portfolio
- You attract readers for your blog
- You get external links (backlinks)
- Gain more business and quality traffic
How to find Guest post targets or blogging opportunities?
Your first step is to find a list of websites where you can guest post.
Here I mention a list of search strings that I personally use to find guest posting blogs or opportunities:
Go to Google search bar then write:
Your Keyword “guest post”
Your Keyword “write for us”
Your Keyword “guest article”
Your Keyword “guest post opportunities”
Your Keyword “this is a guest post by”
Your Keyword “contributing writer”
Your Keyword “want to write for”
Your Keyword “submit blog post”
Your Keyword “contribute to our site”
Your Keyword “guest column”
Your Keyword “submit content”
Your Keyword “submit your content”
Your Keyword “submit post”
Your Keyword “This post was written by”
Your Keyword “guest post courtesy of ”
Your Keyword “guest posting guidelines”
Your Keyword “suggest a post”
Your Keyword “submit an article”
Your Keyword “contributor guidelines”
Your Keyword “contributing writer”
Your Keyword “submit news”
Your Keyword “become a guest blogger
“Your Keyword “guest blogger”
Your Keyword “guest posts wanted”
Your Keyword “looking for guest posts”
Your Keyword “guest posts wanted”
Your Keyword “guest poster wanted”
Your Keyword “accepting guest posts”
Your Keyword “writers wanted”
Your Keyword “articles wanted”
Your Keyword “become an author”
Your Keyword “become a guest writer”
Your Keyword “become a contributor”
Your Keyword “submit guest post”
Your Keyword “submit an article”
Your Keyword “submit article”
Your Keyword “guest author”
Your Keyword “send a tip”
Your Keyword inurl: “guest blogger”
Your Keyword inurl: “guest post”
Keyword “submit a guest post”
Keyword “guest post”
Keyword “guest post by”
Keyword “accepting guest posts”
Keyword “contributing writer”
Keyword “want to write for”
Keyword “This post was written by”
Keyword “contributor guidelines”
You can also use: Google Reverse Image Search, Twitter Search, AllTop.com
7. Blog Commenting:
Blog commenting in a similar niche blog is one of the great ways to promote your blog. Sound is easy but doesn’t it. Only an effective blog commenting strategy will grow your backlinks and help to drive traffic to your blog.
Effective blog commenting make a relationship between blogs, bloggers, and blog readers.
When you want to comment be sure to add value via your comment, without can you show value, you will be diluting your brand value. Another important thing is never ever trying to spam, try to show real value.
Blog commenting plays an important role in SEO and attracting traffic.
Benefits of blog commenting are:
- Build up Backlinks
- Build Relationships
- Brand Recognition
- Driving traffic
Try to find the best authority blogs to comment on:
Actually, you need to know which type of blog is right to comment on. First, you should consider some characteristics for commenting on a blog.
• Should be active, authority blog.
• Should be a reputed blog.
• Should be a hub for webmasters in your niche.
• Should have a good Page Rank.
• Do-follow? Excellent! No-follow, it still holds value. Do comment on it.
• Keyword Luv Enabled
• Comment Luv Enabled
• Top commentator Dofollow widget
• Recent comments widget
Keep and mind this checklist whenever you want to blog commenting. You should always use Google to search blogs to comment on simply use some string to get find out the best of the blog.
Use these strings on the Google search bar:
- “high PR blogs to comment on”
- “high PR do-follow for blog commenting”
- “high PR blogs using CommentLuv/KeywordLuv plugin”